Introduction to Data Analytics
Data analytics is the process of collecting, organizing, analyzing, and interpreting data to discover useful information and support better decision-making. Businesses use data analytics to understand customer behaviour, identify market trends, improve performance, and solve business problems. Today, data analytics plays an important role in industries such as healthcare, finance, education, retail, IT, and marketing. By understanding data, organizations can make informed decisions instead of relying only on assumptions.
What Are Data Analytics Concepts?
Data analytics concepts are the basic principles and techniques used to work with data. They help analysts understand how to collect data, clean it, process it, and convert it into meaningful insights.
Types of Data Analytics
- Descriptive Analytics
- Diagnostic Analytics: Diagnostic analytics helps identify why something happened. It focuses on finding the reasons behind business results.

