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<\/figure>\n\n\n\nChatGPT:<\/h2>\n\n\n\n
This can be used to help with content ideation, outlining, writing, amending and summarising your research. You can use it to create campaign briefs, ideas for headlines, amending your message for email and social media or to summarise customer feedback. ChatGPT can also help when looking at spreadsheets and finding questions or recommendations from the data patterns.ChatGPT works best when you provide context about your audience, objective, brand tone, facts and format. For example instead of just asking for a product email, you can tell ChatGPT who the email is for, what they need to know and what action you want them to take. According to ChatGPT\u2019s guide to marketing, it can help with campaign ideation, content, research and analysis.ChatGPT is a very versatile tool but shouldn\u2019t be seen as an automatic source of truth. Any facts, research or analysis should be checked.<\/p>\n\n\n\n
Canva AI\/Magic Studio:<\/h2>\n\n\n\n
Canva has some great top AI tools for digital marketing that can help you create or amend visual content. Depending on what features you have access to, you can use it to create initial designs, edit images, create graphics for your campaign and amend existing designs. This can be useful for creating social media, presentations, promotional graphics or other branded content.You can use it to create a design for your campaign idea and then amend it for your different channels. Canva\u2019s Magic Studio allows you to design, edit, write and format with the help of AI. Canva has recently launched Canva AI 2.0 which includes conversationally creative workflows. Not all features may be available.This can speed up your visuals but you should always double check the design is accurate, accessible, on-brand and suitable for your audience.<\/p>\n\n\n\n
Semrush Content Toolkit:<\/h2>\n\n\n\n
This tool can help with content tasks including research, briefs, content creation, optimisation and repurposing. It has AI tools included with the Semrush data to help organise your SEO and content tasks.You can use this to research your topic, create a brief, check keywords and amend your article for social or email. As outlined in Semrush\u2019s Content Toolkit documentation.This can be a great tool to provide recommendations but will not guarantee you will rank in search. Whilst this can help provide some recommendations, it shouldn\u2019t be relied upon to give you a good understanding of your audience. Take the recommendations as suggestions for keywords and optimisation and create accurate, helpful content with original insights. There are many factors that impact how visible your content will be in search and no AI tool can guarantee you\u2019ll get specific results.<\/p>\n\n\n\n
Google Ads & Analytics AI Advisors:<\/h2>\n\n\n\n
Google have some great AI tools to help you analyse your campaign, troubleshoot and find next steps. They\u2019ve recently launched Ask Advisor which gives access to AI across their marketing products. Ask Advisor can use the context from products like Ads and Analytics to provide insights and recommendations. According to Google it is currently in beta for English language accounts and features will be rolled out.This can help your campaign manager to find areas to focus on or understand your data quicker. This would be relevant to marketers who are already using Google\u2019s advertising and analytics tools.Always double check recommendations. Ensure you understand the data behind the recommendation, that it aligns with your campaign objective and what changes will be made.<\/p>\n\n\n\n